Tag Archives: Canada

Image

Alien Art Gallery

*

canada.day.2013

The Art Gallery of Alberta looks like an alien ship has landed. Fabulous architecture always bring colour and life to a city centre. Tourism flourishes around the building. People line up to get into and into all the various collections. This building is designed by Randal Stout Architects.

World Aids Day 2010

The Statistics are Staggering.

The Numbers in Africa are devastating the population at all ages. But, it reaches much further than Africa.  AIDs effects all 4 corners of the World.

Current estimates for the World.
33.4 million people living with HIV worldwide
31.3 million adults
15.7 million women
2.1 million children under 15

 

AIDS is an important disease to combat for the betterment of the World Health.  AIDS was also important in bringing awareness to various hate crimes against those affected by this devastating disease.

In Canada we have a very strong combatant against such issues – Stephen Lewis. The Stephen Lewis Foundation is a staunch supporter and ally to the racial issues caused by individuals and groups alike the World over. Stephen Lewis recently appeared on the George Stroumboulopoulos show to provide a quick overview of this World Epidemic.  Wednesday, December 1, 2010 was World Aids Day.

In recognition of World Aids Day 2010, a local restaurant had allowed staff and/or customers to create hate jokes posted in public view.  I find hatred jokes to be a peculiarly odd method of bringing awareness to a campaign of this magnitude.  Further emphasising the continuing needs required by great people like Stephen Lewis to help educate those lacking the intellectual capacity to understand the social issues of any disease and it’s associated hate crimes.

Information through social networks and word-of-mouth can be used to caution anybody whom may come in contact with such establishments that have encouraged conflict and misinformation.

By donating to your local Disease center hopefully we can cure hate crime as well.

Osmosis Marketing

I have no idea, I just like it.

1. Selectively permeable membrane is your brain.
2. Water molecules represent all the products.
3. Sugar molecules represent the people.

What we have here folks is a chemistry demonstration of how the modern marketing business model works. Yes, chemistry is used to explain the means to which the new generation is making decisions.  A simple sugar and water solution indicates the thought process being passed onto the buyers brain through osmosis. The decision to buy is an unexplainable event that seemingly have their friends doing the same.  Zombie like? Possible, yet plausible. Creepy indeed.

So, how do you market to those who just decide through osmosis. A modern marvel of the evolutionary process still being sorted out in marketing classrooms around the globe. Deciding on a product virtually by an unknown means of qualification. In any laboratory experiment a common denominator is determined resulting in solving the intangibles through tangible figures. But, what if the common denominator is the product. If the product is selling and you don’t know why – do you care. Ideally, it would be nice to know how to repeat the process. But, how?

Imagine a Large Automobile company that produces a vehicle and starts to load up showrooms and dealerships around the globe without any marketing. One day we all just walk into the showroom and trade-in the old jalopy for the latest greatest car offering for reasons unknown. Why have a marketing department or any other vertical or horizontal marketing distribution channels? Would this not reduce the overhead associated with almost any product we buy as consumers?

Someone has the formula and they are using it with Justin Bieber, Lady Gaga, Katy Perry, Kesha … you get the point. Those are just some of the music acts that have appeared out of nowhere the past couple of years. As we drift miserably closer to the snow banks of Christmas and the biggest shopping days of the year – do we know what to buy yet. I’m still waiting for the actual advertisements to become public and annoy the purchase out of me.  But, this year seems to be a little late or is it just that the osmosis hasn’t past through my medulla oblongata.

I do want to know how this new marketing model works. And believe me it is working really well. I even decided to research on this Justin Bieber boy and find out what his skill set is. The boy is very talented and there is a considerable amount of information available for any research into the Lads surprise entertainment success.  So, I continued my market research and asked some fans about their decision to plaster posters and wallpaper computer with Bieber dribble.  A quick, simple and direct to the point question usually does the trick.

“What is your favorite dance style of Justin that has pushed your parents to purchase all of this propaganda.”
“I don’t know”
“Do you Dance”
“No”
“Can you sing”
“No”
“Do you have a CD”
“No”
“What do you know about him”
“He was born March 1st, 1994 – London, Ontario, Canada but raised in Stratford, Ontario – Brown hair and brown eyes”
“Okay, that’s enough”

The molecules have started to permeate my Medulla Oblongata. Justin Bieber merchandise it is.

World Sport Events

Stop the 3rd World locations, already!

I have never understood the reason behind selecting a 3rd world country to host a major sporting event. I don’t understand the reason because I don’t have to. There is no reason. Building spectacular athletic facilities that wouldn’t get used again seems costly. How is this isolated infrastructure going to benefit the rest of the country. Attending a World Sporting Event should not be adventure tourism.

Lets look back on the Chinese games. Endless money to spend, and unlimited workers. Children taken from homes and forced into fitness programs. Tourists are monitored and tracked, Athlete rooms are bugged, media is banned from freedom of speech, and seats are filled with locals to fake the sell-outs. Do you think they will actually keep the stadium facilities or re-structure them into government establishments. Time will tell on that issue.

The Commonwealth Games are hosted in India this month. How lovely. How did a monkey and cow become symbolic with a major sporting event. Simply, locate the event in New Delhi. India, build the place already. How is it that every nation seems to mess up on the final preparation dates. Is the 10 years to build the venues not enough time.

Skip ahead a few years and we have the return of yet another venue chosen for no-particular reason – Sochi, Russia. A completely corrupt building process right from the beginning and will likely remain that way until the closing ceremonies. Have a look at the next few cities up for the bidding process of the World’s major sporting events. Tell me which ones you would have chosen. The only way you would choose a site has to be based on receiving some sort of benefit to the selection committee.

I can see the idea of rewarding a nation who has emerged through troubled times and corrupt leadership. However, most of these Countries are still in a state of disrepair. They are emerging economies, not 1st World economies.  Of course the other side to the coin is that 1st World Nations like Canada can have issues with Unions. You won’t see a Union problem in India or China. They appreciate the ability to work.  Choosing a Country without the Natural Resources to build structures is also a problem. Grossly inflated import tariffs combined with no infrastructure to move materials around should not be apart of the funding model. I would think you are better off dealing with the Union then a Military.

A huge burden with any Country who has been granted the rights to host an International event is the security of the Athletes and Tourists. China and Russia are right out of ‘I spy‘ magazine. This is just practice makes perfect for them. I can imagine getting daily reminders of which toothpaste to use every morning via a quiet voice over the speaker in the washroom. ‘Excuse me sir, you prefer the mint over the peppermint’ – Oh! Thank you very much I forgot about that.

Finally, the other funny consequence resulting from a hosting city is crime to Athletes and Tourist. Crime in China – not good for criminals. Crime in Russia – not good for criminals. Crime in USA – business is now open. If any of you have been to New Orleans, you’ll now what I mean. You do not leave the main tourist district. The police will rob you. Petty crime is allowed in 3rd world USA. On your next business trip to Atlanta, ask the hotel desk where to walk at night for a breath of fresh air. Ware yaz from, y’all?  What? ‘ Can you repeat that in English, please’. No, walking around here after hours.  It’s really weird to think that every city on the Planet outside the USA has the ability to walk around.  New York is fine during the day or major tourist spots in the evening, but don’t go out of bounds.

Despite Unions, overly friendly Canadians, sophisticated Europeans, camera clicking Asians or barking Americans; the ability to roam freely, learn new languages, pay inflated prices, buy bad souvenirs, hats, scarfs, and toques you’ll never wear again,  World Sporting Events – Priceless.