So, I walk into a store the other day and notice t-shirts with a logo from a popular blog website. I asked if this was in fact the same company I was familiar with, and their response was a overwhelming proud; ‘Yes, we are an exclusive dealer’. I asked if they had their own website; ‘Yes, we do’ the salesperson answered. I responded with; ‘You are exclusive to your own brand, why don’t you market and sell it to the masses’ – a bewildered look on the salesperson’s face suggested that they weren’t processing the concept. Folks, sell your brand !
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